‘Burnett...has provided a new framework for thinking about fundraising strategy.’
Rob Paton, Journal of NonProfit Marketing, UK.

‘This book is the fundraiser's bible.’
Conrad Lauritsen, Stroëde AB, Sweden.

‘...it will revolutionise the way in which development officers treat their donors and prospects.’
Dr Judith E Nichols, CFRE, author and consultant, USA.

‘...this classic guide to fundraising is probably the most widely read amongst UK fundraisers.’
Philanthropy UK magazine, UK

‘Thanks, too, to a Scotsman named Ken Burnett, author of Relationship Fundraising and other seminal books on the topic, we’re learning how to practice our craft in a sensitive manner that strengthens rather than undermines our relationships with donors. We’re coming to understand that the line between annual giving and major giftslong a hard-and-fast divide in most nonprofit organizations – is arbitrary and largely counterproductive. We’re picking up the techniques to involve donors – by mail, by phone, and in other appropriate ways – so that they become, to lift the title of another of Burnett’s books, Friends for Life.’
Mal Warwick, A new direction for tomorrow’s direct mail, USA.