Breakthrough
Thinking for Nonprofit Organizations
Bernard Ross and Clare Segal. Jossey-Bass Inc.
Published 2002.
£19.50+postage and packing. Hardback, 288pp.
ISBN 0-7879-5569-8
This groundbreaking book will help nonprofit managers think
in new and creative ways about how they define and meet the
challenges they face – and how to rise above standard
practices to lift their organisations to greater performance
levels.
Using examples of best practices from innovative organisations
in both the corporate and nonprofit worlds, Breakthrough
Thinking for Nonprofit Organizations offers a mix of
how-to advice and case studies that will guide readers on
a new road to creativity. Because methods and approaches differ
depending on individuals and organisations, the book is structured
so that readers can pick and choose the specific tools or
techniques that work best for their own situations. The authors
show how to set breakthrough goals, identify sources of creativity,
overcome creativity-killing mindsets, turn creativity into
innovation and sustain a high-performance culture. This book
will fundamentally change the way nonprofit professionals
think about how they do their work – and usher in a
new era for nonprofits.
Breakthrough Thinking offers an ‘ideas toolbox’
for people who want to achieve significant and inventive change
in their organisations whether in fundraising, service delivery,
or overall performance.
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