What the experts say about
Asking Properly

‘Wise, uncompromising, devastatingly critical of poor fundraising, brilliantly illustrative of what is good, full of ideas, funny, marvellously written – and exceptionally good value.’
Pierre-Bernard Le Bas, head of fundraising, UNHCR, Switzerland.

‘Asking Properly made my fundraiser’s heart beat faster; if you are looking for the kind of innovative thinking that will speed you on your way into the twenty-first century, start here.’
Margaret Bennett, former director of fundraising, WWF, UK.

‘I advise any charity to buy several copies. One will not be enough when the word gets around.’
Charlotte Grimshaw, former head of fundraising, Royal Shakespeare Company, UK.